302 Apparel is more than just a clothing brand—it symbolizes transformation, resilience, and the power of redirection. Founded by childhood friends Anthony and Ben, our journey started long before the first shirt was ever printed.

Growing up, we were inseparable, but as we got older, we each faced our struggles. Anthony, once overweight, decided to take control of his life through diet and exercise. Ben, always on the skinnier side, was determined to build strength and muscle. Though our goals differed, our mindset was the same—we both knew we had to change.

302 represents redirection—the moment when you decide to stop making excuses and start chasing the best version of yourself. Whether you’re transforming your body, your mindset, or your path in life, we’re here to inspire and support you.

At 302 Apparel, we create clothing that embodies the grind, the hustle, and the commitment to becoming better every day. No matter where you’re starting from, it’s never too late to change direction. This is your journey. This is your redirection. Welcome to 302.